Maybe like me, you’re a shoe freak and would like to take your passion and business online. Or maybe you have been playing footsy with starting a blog biz because you feel overwhelmed by it and don’t know where to start from. Now you can easily wow online buyers with your amazing array of shoes. But to sell shoes through blogs, you need a blog right? So first things first, how do I get started with blogging?

We shall just run through the basic steps of how to start a blog. Let me walk you through these steps:

Determine what you want to blog about

It’s easy to determine what you want to blog about. For example, you are a person who loves motorcycle and likes to write reviews about motorcycle accessories such as helmets, motorcycle GPS, and all other accessories, then you can definitely go for this niche. In this case, you want to sell shoes through your blog. So that is already taken care of.

Choose your preferred blogging platform

There are several platforms you could use to set up your website. There are free platforms and there are paid, premium platforms. For business purposes, you’re way better with a paid platform. Of the several blogging platforms available online, WordPress is arguably the best. I have start a wordpress blog  and trust me; it is easy to use, extremely flexible and has several functionalities. Do take note that there two options:

Hosted WordPress

Self-hosted. The self-hosted WordPress is a bit more expensive but affords you more flexibility and control.

Get a host

There are myriads of hosting companies out there to choose from. Select the one that fits your budget and one that has zero downtime and very responsive customer support.

Choose a domain name and a plan

A domain name is like your web address. It is what your website is known by. So it is advisable to include your product/service in the domain name. Choose a plan (preferably two years or more)

Determining the brand and style of shoes to buy depends a lot on what the customer knows about the various shoes. Now that we have set up your website, how do you sell shoes your blog? Here are a few steps:

Use guest posts

Buy or invite guest posts from several shoe enthusiasts to blog about their favorite shoe brands, why they like it or what they look out for when shopping for shoes. Update your blog with fresh content weekly to sustain the interest of your online visitors. You can also try to promote your landing page by using PBN and build links.

Install a message forum on your blog

This allows your customers and visitors to interact while on your blog. Topics could range from their preferred shoe brands, what shoes to wear for what occasions, what they like about the shoe etc. you would have to moderate the topics to ensure they stay focused.

Create a social media page for your shoe blog

Add social media handles to your blogs. Create a Facebook page, Twitter handles, Skype etc. Facebook marketing is one huge money spinner as it has been shown to drive traffic and improve sales.

Create email newsletters for your subscribers

Send out newsletters to your subscribers. Update them of new arrivals, latest stocks, popular trends, in-demand brands etc.

Still a shoe lover with a dream of starting an online shoe shop? Don’t let anything stop your dream of selling shoes through your blog.